![]() It eliminates any grey areas around what constitutes a successful campaign and gives your field reps a clear target to aim for. ![]() I recommend that you apply focus when setting sales campaign objectives and be specific with the numerical results you expect. These goals and objectives will not only serve as an indicator for the success of your sales campaign (they’re what you’ll use to measure your field team’s performance against) but will also act as guideposts along the way.įor example, if you set your team a goal of selling $10,000 worth of product over a 3-4 week period, and after 2 weeks they’ve only managed to sell $3,500 they can see that if they want to hit target they’d better get a move on! ![]() Once you’ve determined there’s a good enough reason to go ahead and launch a campaign, it’s time to set some objectives or specific goals for sales reps tasked with executing the campaign. This should help your further narrow down on a timeframe with the highest probability of success. To make this specific to your sales campaign try searching for a keyword associated with your product or service and look for any peaks in interest. It’s probably safe to assume the first peak can be attributed to Thanksgiving, as everybody starts to shop around for the nearest supplier of the festive bird and the second is likely to be Christmas. This is then followed by another, shorter peak towards the end of December. Īs you can see from this quick search for “turkey” there’s a peak beginning to form at the end of October, rising sharply as we run into November. If you don’t have any real-time sales data available you could try using a tool such as Google Trends. If there’s precedence it could be a good indicator as to whether or not it’s worth going ahead with your sales campaign (plus data-backed decisions are always better than simply going with gut-feeling). There must be a good reason for you setting up a sales campaign before you dive in.īefore making the choice, I’d definitely dive into your CRM to see if there’s any crossover between sales peaks and certain times of the year. So let’s start with the first question – why ?Īre you aiming to take advantage of a seasonal holiday such as Thanksgiving or Christmas? Do you believe there will be heightened interest in your product or service as people flock online looking for deals? ![]() The first thing to ask yourself when setting up a sales campaign is why you’re doing it, what do you hope to achieve ( objectives ) who is going to execute it and for how long will it run. So essentially, a good definition of sales campaigns would be:Ī set of targets organized around a specific, often temporal sales objective within a limited timeframe.Īnd it’s this timeframe that sets a sales campaign apart from regular “sales work” it provides rep’s with an enticing opportunity to sell and customers with an incentive to buy. It rallies teams around a specific, short-term goal that’s normally linked to larger yearly objectives.Īlternatively, sales campaigns can look to take advantage of temporal or seasonal trends within an industry such as summer, Black Friday and Christmas. Launching a sales campaign is a great tactic successful sales managers employ when making an end-of-year push for those quarterly targets. Learn the techniques of the best sales managers to develop sales forecasting. High impact articles for business and sales. Sales forescasting, reporting, coaching and more. Get to know our partner program and grow with us. Learn how to get the full potential of ForceManager. Reduced comercial reporting time by half.ĭo you have any questions? Our support team is here. Improved sales in the insurance sector by 30% Get to know the sales CRM for teams on the move. Set and share activity and sales objectives with your team.ĭashboards and information to make better decisions. Make your sales reps work easier with a powerful assistant. A complete and easy-to-use solution for sales B2B.
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